My name is Micah Monserrat. I'm a multidisciplinary Designer / Art Director. GDWRK is my online portfolio and features a sampling of work I've done over the years. The purpose of this page is to provide you with some insight into my background and experience—but you're welcome to cut to the chase by checking out my work or visiting my LinkedIn profile.
I grew up in Queens, New York and divided the later part of my formative years between Mexico City, DF, Mexico; Modesto, California; San Francisco, California; and Manila, Philippines before returning to New York to study Graphic Design at Pratt Institute. I remained in NY for the following ten years working in various roles with dot-coms, agencies, publications, and non-profits as both a freelancer and a staffer.
As the first-hire to work on MiGente.com—the third of Community Connect, Inc.'s online communities—I was fortunate enough to brand it and drive the overall look-and-feel. I also provided design support for CCI's first two websites: AsianAvenue.com and BlackPlanet.com. I applied the front-end skills I learned there in my next role as the web designer for the very design-forward publication, Index Magazine. Afterward, I channeled my efforts toward democracy, labor rights, women’s equality, racial justice and peace with People Before Profits, where I created the majority of design materials used by the CPUSA, the YCLUSA (now rolled into the CPUSA), and the publications associated with them: Dynamic, People's World, and Political Affairs. I then took on a leadership role at TheaterMania, Inc. where I drove the design for its website, printed publication, daily email blasts, and all marketing materials in print and online. While there, I rebranded the company and branded OvationTix, TM's sister company formed during my tenure. This role also afforded me the ability to work with a number of producers to create assets for many theatrical productions on and off (and off-off) Broadway.
In the late summer of 2008, I left New York—and my role at TheaterMania—to move (back) to San Francisco which is where I currently reside with my wife and kids. I spent my first two years here working independently on a project-by-project basis before turning to agency life—an experience which mirrored my early career to some degree and enabled me to collaborate with an even greater number of musicians, artists, and entrepreneurs than I had previously. I worked with non-profits and Fortune 500 companies to develop identities, ad campaigns, and marketing collateral while working with SocialMedia.com (acquired by LivingSocial), The Engine is Red, 1185, Organic, and Swirl (acquired by McGarryBowen). In the middle of all that somewhere, I also managed the creative for Sloat Gardens (a Bay Area institution) and was Sony Reader Store's lead designer for a couple of years up until it was shuttered in 2014. I transitioned from agency life to startup life when I joined Revinate, Inc. where I'm currently the Principal Visual Designer. My focus there was still primarily on the Marketing side when I rebranded the company in early 2017, though I've recently shared some of those responsibilities with Revinate's newly installed Design Director in an effort to better brand the look-and-feel of our industry-leading hospitality SaaS products while further honing my UI and UX skills.
I consider myself T-shaped, going deep on visual, identity, and branding design and broad across a wide range of other design disciplines—most notably: communication, strategic, information, UI, UX, interaction, product, experience, and service design. I am always looking for projects on which to work and people with whom to collaborate, despite being employed full-time and a father to three.
This site is perpetually evolving in terms of the work showcased—but that's especially true at this point in time. I'll be creating a couple of new sections and adding work to existing ones. Take a look around (even if you've been here before!) and feel free to reach out via the contact page if you'd like to build together or just feel like talking shop.
Lastly, a quick note re: image titles: an asterisk indicates that the proposed solution may not have been implemented exactly as it appears here.