Report: Microsoft Store

Background

From 2014-2015 I joined SF-based agency Swirl to work on their two biggest accounts at the time: Microsoft and Walmart. Microsoft operates approximately 100 brick-and-mortar stores worldwide and Swirl was in charge of all of the physical signage associated with each of them.

My Role

As a Designer / Art Director on the Microsoft account, I collaborated with copywriters and production designers to conceptualize and execute campaigns and in-store signage across Microsoft Stores nationwide. Microsoft has very strict brand guidelines and my job was to champion those standards while delivering large amounts of creative under very tight deadlines. Campaigns included product launches, promotions, and events. Deliverables included billboards, banners, apparel, bus wraps, flyers, and POP displays.



Signage



Employee Tshirts