Sony Reader Store was Sony's ebookstore, active from 2006-2014.My Role
In mid-2012 I joined the Sony Reader Store team as the Senior Visual Designer and remained as such until it was closed 2 years later. I was tasked with designing and building daily email campaigns, interactive landing pages, and online initiatives like Discover-E-Tools, which helped drive readership and online sales. Additionally, I was responsible for updating and maintaining the look & feel of the online storefront, designing tradeshow booth graphics & other printed collateral as needed, and providing UI/UX support for a number of eBook initiatives related to the Sony Reader Store app. I worked shoulder-to-shoulder with the Merchandising team to concept and build out seasonal themes and promotional campaigns.